Managed sponsorship agency
We put local businesses behind
the athletes who represent them.
backedby is a managed sponsorship agency. We find the right athletes, manage the relationship, and make local sponsorship effortless for independent businesses.
For businesses
- —Vetted, locally-active athletes hand-picked for your brand
- —Contracts, briefs and approvals fully managed for you
- —Authentic visibility in your real customer community
- —Packages from £20/month — no long-term commitment
For athletes
- —Backed by a local business that believes in your goals
- —Support in kit, product, race entries and services — not cash
- —Professional brief so you always know what's expected
- —Free to apply — we handle the awkward bits for you
Local sponsorship, done properly.
Most independent businesses know sponsorship could work for them — but don't have the time to find athletes, write contracts, or manage the relationship. Most athletes know a local sponsor would help them — but don't know how to approach businesses professionally.
backedby solves both problems. We're the agency in the middle.
The Right Match
We pair each business with athletes who genuinely represent their values, location, and customer base.
Fully Managed
Contracts, briefings, content approvals, reporting — we handle everything so you don't have to.
Hyper Local
Every athlete we place is active in the business's local community — training, racing, and talking to real potential customers.
Recent accolades
Athletes we've backed
Fresh from our latest campaigns — real athletes, real businesses, real starting lines.
Ironman Klagenfurt · Austria
Full sponsorship secured for a long-distance triathlete
Our athlete raced in the business's colours and logo, proudly representing them on course. The business shared the journey across their social and media channels, while the athlete loved flying the flag — and the sponsor kindly topped things up with freebies and extra support along the way.
Track & field · Manchester
Season-long support for a Manchester-based athlete
A local independent business is now backing a Manchester athlete through a full season of athletic events — gaining authentic visibility in their real customer community.
"It's the first sponsorship arrangement we've had where someone else did all the work — and it actually worked."
— Independent café owner, Manchester