How backedby works

Train harder. Race more. Backed by a business that believes in you.

1. 1

   Apply to join the backedby network

   Tell us about your sport, your events calendar, and your social presence. We accept runners, cyclists, triathletes, swimmers and more.

2. 2

   Get matched with a local business

   We place you with a business that genuinely fits your lifestyle and values — not just the biggest name.

3. 3

   Represent them authentically

   Race in their kit, mention them in your content, pop in when you can. We give you a clear brief so you always know what's expected.

4. 4

   Your hard work deserves the right rewards

   Support comes as product, kit, services, race entries, training fuel or experiences — structured around what actually helps your performance, not a cash transaction.